This way to the future

Purpose Disruptors are pioneers of the advertising sector, working with agencies to accelerate their climate transition, and holding the industry to account on its emissions.

Their new identity reflects their influential position in the industry, allowing them to communicate to their audience of creative directors and CEOs with a confidence that matches their impact.

Lighting the way

Purpose Disruptors act as a guide and a pathfinder for the advertising industry, showing agencies the way towards a sustainable future. The logo symbol — two shapes representing "PD" — can be broken up, repeated, shuffled and cropped in to as a spotlight device, both shining a light and reearranging the landscape in their movement and dynamism.

Authoritative and Inspiring

At it's core, the brand allows Purpose Disruptors to lay out the facts in simple black-and-white, with an emphasis on clarity. But it can also be expressive and imaginative. Rather than a wide-ranging colour-palette, we created these vivid background images, derived from macro shots of nature, amped up and accelerated into hyperreality.

These trippy images can be used to bring colour and vibracy to layouts, and they tie back to the connection to nature which is so key to Purpose Disruptors' approach,